When you consider your spice cabinet, it probably contains a lot of different things—salt, pepper, garlic powder, paprika, etc.
“Your problem is to bridge the gap which exists between where you are now and the goal you intend to reach.”
Do you remember how, in grade school gym class, there was a tradition of picking teams to play games?
Whenever anyone considers an Internet search, the first thought is generally Google. That’s the big name that everyone uses. It’s works similarly in most other industries—if there’s not one, there’s a few big players that occur to people before any others.